Embracing beauty at its purest.
Considering the whole to act well.
Caring for people and the environment.
Restoring balance persistently.
Embracing beauty at its purest.
Considering the whole to act well.
Caring for people and the environment.
Restoring balance persistently.
Our Purpose
Enhance well-being by restoring balance.
Our Name
Our name is a manifestation of both life and beauty, two concepts that are unmistakably linked. Haielle derives from the root words Chai, the symbol of life, and Belle, a universal word for beauty.
Our definition of beauty transcends the concept of plain aesthetics – we believe that it encompasses our way of life, of what we are and how we express ourselves, of our interaction with the natural and social environment.
Our Name
Our name is a manifestation of both life and beauty, two concepts that are unmistakably linked. Haielle derives from the root words Chai, the symbol of life, and Belle, a universal word for beauty.
Our definition of beauty transcends the concept of plain aesthetics – we believe that it encompasses our way of life, of what we are and how we express ourselves, of our interaction with the natural and social environment.
Our Logo
As human beings, we are the only ones able to appreciate beauty. We have the ability to view it as the everlasting fire that’s in each and every one of us, as an energy that radiates from the inside out, as a total synchronization between the external and the internal, between body and soul.
Through our symbol, we encompass real beauty, the one that sparks from within and shines outward.
Our Logo
As human beings, we are the only ones able to appreciate beauty. We have the ability to view it as the everlasting fire that’s in each and every one of us, as an energy that radiates from the inside out, as a total synchronization between the external and the internal, between body and soul.
Through our symbol, we encompass real beauty, the one that sparks from within and shines outward.
Our Pillars
Modern Beauty Care
Ethically Active
Holistic Approach
Modern Beauty Care
Placing the main focus of beauty on the aesthetic approach drove the industry to make many mistakes. We learned that there is no reason to compromise health for beauty. In fact, they are intrinsically linked. The balance in our relationships, our behavior, the way we express ourselves and the way we connect with the environment around us are the real source of beauty at the deepest level.
Our Black List
Because we believe there is never a reason to compromise health for beauty, our products are formulated without ingredients that are proven or suspected to be harmful to our bodies. Many of these ingredients are frequently used in beauty products
Our products do not contain:
Artificial Colors/Synthetic Dyes
Artificial Fragrances (harmful fragrances)
BHA and BHT
Bisphenol A (BPA)
Ethanol alcohol
Ethanolamines (MEA/DEA/TEA)
Ethylenediaminetetraacetic acid (EDTA)
Gluten
GMOs
Methylisothiazolinone and methylchloroisothiazolinone
Mineral Oil (also listed as liquid paraffin; liquid petrolatum; paraffin oil)
Parabens
PEGs
Petrochemicals
Phenoxyethanol
Phthalates
Sodium Chloride
Sulfates
Ethically Active
We want to be actively involved in motivating a transition towards a more ethical and conscious beauty industry. We are aware of the need to think before acting because our decisions have a direct impact on the people and the world around us. Learning to make the right decisions is a long path, and involves hard work. This is only the beginning, and we are not stopping anytime soon.
Social Impact
Along our fruitful journey, we’ve had the opportunity to be inspired by places and people we wouldn’t have otherwise met. We’ve been fortunate enough to interact with the inhabitants of remote communities that harvest our ingredients, with hardworking employees who have supported us for years, and with all who have contributed greatly to where we are today.
To these people we are immensely grateful and committed to giving back everything they have given us.
Initially, we are collaborating with the following organizations:
Eco products Baobab Pre-school Programme
An initiative which identifies and supports under-resourced pre-schools in the areas where baobab harvesters live
Innovation Africa
A nonprofit on a mission to bring innovative Israeli solar and water technologies to remote African villages. They have provided one million people across Africa with access to vaccines, light, and water.
Environmental Impact
We not only believe in giving our bodies the treatment it deserves, we also believe in giving our planet the same treatment. As we embarked on our journey, we took on a rewarding challenge – elaborate products of the highest quality, while minimizing our carbon footprint.
For each one of our decisions, from ingredients, to product development, to packaging, we take into consideration the impact this will have on our environment.
The boxes of our products are made with neenah® folding board paper that complies with the following specifications:
FSC® Certified:
Mark of responsible forestry
Post Consumer Recycled Fiber
Processed Chlorine Free (PCF)
Green-e Certified:
Made with 100% renewable green electricity
Holistic Approach
We have learned that the best way to address any given concern begins by approaching the situation as a whole, as this allows us to identify its root causes. This approach to beauty care taught us that there are no magic solutions, products nor shortcuts. A holistic perspective is the best path to restore the balance.
The Causes Of Imbalance
NOT ADDRESSABLE
Environmental Factors
UV Rays
Pollution
Climate Changes
ADDRESSABLE
Beauty Routine
Harmful Ingredients
Excessive Use Of Products
Chemical Treatments
Human Factors
Genetics
Aging
Gender
Lifestyle
Stress
Insufficient Sleep
Unhealthy nutrition
Lack of exercise
Digital Overdose
