Beyond every braid, curl, and strand is a sacred story —and even though it’s ‘just hair’, there’s so much more than meets the eye.
Every woman, at any age, in any culture, knows that hair is a big, big deal.
Hair is the number one attribute in women’s expression of who they are and how good they feel about themselves, we all know how a ‘bad hair day’ can simply lead to a bad day.
The Relationship Between Hair and Identity
Every woman craves for shiny, healthy and smooth hair.
We see this aspirational promise on every beauty product that comes our way, which has identified our emotional pain-points and shapes even our own expectations of what we should look like.
And, yes, we continuously fall for the hope of finding a ‘cure’ at the bottom of the bottle.
Yet the biggest hair truth we can hold self-evident is that there is a direct link between hair and identity; it’s a reflection of our individuality, and in a sense, we are hardwired to feel emotionally connected to our hair.
Many cultures have strict rules governing hair, acknowledging its fundamental impact on femininity and attraction.
Curly hair has been a stereotype of Jewish people. Although it seems bizarre that this concept continues to exist — despite overwhelming Jewish diversity, Black, Asian, and even Hispanic Jews, it is a trait that connects to a central identity.
What Exactly is ‘Jewish Hair’?
“Jewish hair” is a tricky thing to define and while Jews are known to have a variety of hair colors, as well as levels of curliness, “Jewish hair” seems to refer to a dark, curly, and often frizzy hair.
Curly hair, like many characteristics, is not a universal Jewish trait, nor particular to Jews, nor inherently unattractive.
So, why is it that we spend countless hours straightening it, covering it, or otherwise finding ways to diminish its presence?
Negative stereotypes? Self-consciousness? Communal shame?
Embracing Your Identity; Whether You’re Jewish or Not.
Jewish women have gone through it all: the straightener, the agh feeling when friends complain about their “boring,” straight hair, that feeling of exclusion when a product reads for “normal hair,” and of course, the expensive keratin treatments.
We’re not conditioned to love our curls; they’ve been labeled “unkept” and “unacceptable”.
But what if we promoted a culture that embraces individuality and promotes self-love, builds resilience, confidence, and strength that comes with wearing natural hair with an unshakable pride.
Embracing “natural hair positivity,” i.e., curls, is a good start.
One of the biggest factors in welcoming and embracing your natural hair is a sense of belonging.
Instead of trying to fit in, we celebrate the many varied ways of presenting ethnic looks and the full range of racial and denominational diversity, including bushy, unruly hair.
Imagine wearing your thick curls in their natural glory and living a vulnerable, honest, authentic, and vibrant life with the help of the right foods and the right products to help bring your mind and body back into balance.
Not all hair struggles are equal, and everyone’s hair journey is different.
We get it.
But you can always come back to your roots, and reclaim the bounce, without reservation.
Fall In Love With Your Roots [using the right care]
Regaining your hair (and confidence) is a process, but it can be a beautiful process. As you fall in love with treating your hair with respect, letting it shine in the world as it came, it probably also needs to go through a recovery stage.
We created a line of hair care that revives your cultural identity, rather than hide it, and helps you bond with your natural locks, even if right now they don’t curl as they used to, as you help them come back to life.
The Science Behind The Curls
The follicles on the scalp that house your curly strands are flat and elliptical, that difference in shape is largely why curly hair needs more moisture and hydration; it makes it harder for the scalp’s natural oils to travel all the way down the hair shaft. We’ve got you—and your curls—covered.
How To Revive Your Natural Hair
As a first step, we recommend our Active Botanical Concentrate, a weightless blend of 15 vegetable oils and 14 essential oils that not only smells heavenly but also gives your scalp and hair a nourished feeling working in harmony with the best version of your hair, naturally.
Hydration is key to help hair return to health, our Shampoo Masque and Leave-In Conditioner are designed to shield and recover overly-treated hair suffering from breakage, split ends and flyaways. They’ll enhance your natural texture, moisturize, and help repair damaged hair.
We’ve thoughtfully combined naturally derived botanicals with hand-selected and clinically tested active ingredients for products that work together to truly transform your hair and your love for it too. Because we know that hair is so much more than just hair.