(Miami, FL – October 28, 2019) Miami-based beauty brand Haielle is proud to announce the release of a new product, Hydrate Shampoo.  This product was created after years of research and more than 21 formulations were developed and tested before the final version was released. The shampoo was created for color-treated, chemically processed and dry hair to make it smoother, manageable and hydrated. Hydrate Shampoo is the fourth product in Haielle’s portfolio and it is projected to be a big hit on the market due to its quality formulation and effectiveness in hydrating hair from within the roots.

Haielle’s Hydrate Shampoo is vegan, gluten-free, and cruelty-free. Additionally, it was formulated without harmful chemicals that damage hair, including sulfates, parabens, phthalates, salt systems, PEG, MEA/DEA/TEA, and synthetic colors. It contains ingredients that have been found to improve hair structure including  CapixylTM, PhytoCellTecTM, ChromAveilTM and HaielleTM Active Botanical Concentrate.

While the shampoo can be used on its own, it works best with Haielle’s Hydrate Mask, and Complete Recovery Complex. A Leave-in Conditioner is in development and is set for release early in 2020 that will pair with the formulation for added benefits.

According to Haielle founder, Yoel Vaisberg, “It was a huge challenge to develop a clean moisturizing shampoo that cleanses, lathers and leaves a pleasant feeling after rinsing without leaving any buildup. It’s all about achieving the right balance, and that is what we have done with this new shampoo formulation. I am excited to finally release it to our customers, so they can experience the results almost immediately.”

Haielle was founded in 2015 to produce holistic and quality beauty products that are effective and safe. The team at Haielle is focused on using quality ingredients for all products and also has a passion for giving back to the community. Products are eco-friendly and packaging meets a number of regulations including FSC, PCF, and Green-e for certified renewable energy.